基于CSR理论的企业家社会责任认知重塑路径研究

Research on the Path of Reshaping Entrepreneurs’ Perception of Social Responsibility Based on CSR Theory

摘要: 在当下复杂多变的时代背景下，企业面临多重挑战，且企业家社会责任认知滞后亟待重塑。文章综合运用文献研究法、理论分析法和案例研究法，系统梳理CSR理论与企业家认知的相关文献，在此基础上，深入解析特定时代新特征给CSR带来的挑战。据此提炼出企业家CSR认知重塑的核心维度，并选取具有代表性的企业案例进行对比分析，以验证理论维度并积累实践经验。综合理论分析与实证，从企业家自身与外部环境多层面地提出推动认知重塑的具体路径与策略，以期能够丰富和发展当下不确定情境及数字化转型期的CSR理论，为企业家认知研究提供新的视角，助力企业家明晰责任定位、合理调整企业战略以达成可持续发展，同时为政策制定者引导企业更好服务社会公共利益提供有力参考。

Abstract: Against the backdrop of a complex and ever-changing era, enterprises face multiple challenges, with entrepreneurs’ delayed recognition of social responsibility urgently requiring reshaping. This study comprehensively employs literature review, theoretical analysis, and case study methods to systematically organize relevant literature on CSR theory and entrepreneurs’ cognition, establishing the theoretical foundation of the article. It thoroughly examines the challenges posed by the new characteristics of a specific era to CSR. Based on this, the core dimensions of reshaping entrepreneurs’ CSR cognition are extracted, and representative corporate cases are selected for comparative analysis to validate theoretical dimensions and accumulate practical experience. By integrating theoretical analysis and empirical research, specific pathways and strategies for promoting cognitive reshaping are proposed from multiple perspectives, including entrepreneurs themselves and external environments. The aim is to enrich and develop CSR theory in the current uncertain context and digital transformation period, provide new perspectives for entrepreneurs’ cognition research, assist entrepreneurs in clarifying their responsibility positioning, and rationally adjust corporate strategies to achieve sustainable development, while also offering valuable references for policymakers to guide enterprises in better serving the public interest.