共享价值视角下生猪养殖企业绿色创新动因及价值创造路径研究——以M公司为例

Research on the Drivers of Green Innovation and Value Creation Pathways in Pig Farming Enterprises from the Perspective of Shared Value—A Case Study of M Company

摘要: 在“双碳”目标驱动下，生猪养殖业绿色转型迫在眉睫。本文以M公司为案例，基于资源基础理论、共享价值理论和循环经济理论等理论，构建“动因–价值创造路径”分析框架，探究其绿色创新的动因及价值创造路径。研究发现：M公司的绿色创新受政策法规、市场需求等外部压力与成本效率、社会责任、内部资源等内部动因协同驱动；M公司通过“重新构想产品与市场”“重新定义价值链生产力”“促进地方产业集群发展”三条路径相互支撑，将绿色技术转化为降本增效、品牌溢价和生态反哺的实际价值。M公司实践表明，绿色创新可从“合规成本”转变为“价值引擎”，为具备相似资源禀赋的大型一体化企业提供借鉴，并为政策层面完善农业绿色创新支持体系提供了参考依据。

Abstract: Driven by the “dual carbon” goals, the green transformation of the pig farming industry has become urgently necessary. Taking M Company as a case study, and drawing on the resource-based view, shared value theory, and circular economy theory, this paper constructs a “drivers-pathways” analytical framework to investigate the drivers of green innovation and the corresponding value creation pathways. The findings reveal that M Company’s green innovation is co-driven by external pressures (such as policies, regulations, and market demand) and internal drivers (such as cost efficiency, social responsibility, and internal resource endowments). Through three mutually reinforcing pathways—“reconceiving products and markets”, “redefining productivity in the value chain”, and “enabling local cluster development”—the company translates green technologies into tangible value, including cost reduction, efficiency improvement, brand premium, and ecological feedback. The practice of M Company demonstrates that green innovation can be transformed from a “compliance cost” into a “value engine”, providing a replicable paradigm for the green transition of the industry and offering a reference for policy improvement in supporting agricultural green innovation systems.