齐鲁文化经典文本的跨媒介叙事模型构建与教学实践研究

Constructing a Transmedia Narrative Model for Qilu Cultural Classic Texts and Its Application in Teaching Practice

摘要: 研究旨在应对齐鲁文化经典在数字化传播过程中出现的碎片化与异化风险。为此，作者构建了一个名为“地域文化核心要素–数字媒介转译–情境化接受”的理论模型，并设计了“释典–化形–入境”三阶段实践路径。研究通过设计“稷下学宫VR辩论”等叙事原型作为案例，采用混合研究方法进行效能评估。研究结果表明，该模型能够有效提升受众对经典核心思想的理解准确度，并增强其对齐鲁文化核心思想的理解与共鸣。文章的核心论点是，一条基于人机协同阐释与科学评估的批判性跨媒介路径，是实现文化经典从知识传递向意义体验转化的关键，从而为地域文化的数字化活化提供了一种有益的探索路径与参考框架。

Abstract: This study aims to address the risks of fragmentation and alienation inherent in the digital dissemination of Qilu cultural classics. To this end, a theoretical model termed “Regional Cultural Core Elements-Digital Media Transcoding-Contextual Reception” is constructed, alongside a three-stage practical pathway of “Interpretation-Transformation-Immersion.” By employing narrative prototypes, such as the “Jixia Academy VR Debate,” as a case study, a mixed-methods approach is utilized to evaluate the effectiveness of this framework. The results indicate that the proposed model effectively enhances the accuracy of the audience’s comprehension of the core tenets of the classics and fosters a deeper resonance with Qilu cultural thought. The paper argues that a critical transmedia pathway, grounded in human-machine collaborative interpretation and rigorous evaluation, is pivotal for shifting cultural classics from mere knowledge transmission to meaningful experiential engagement. Consequently, this study provides a valuable exploratory framework and reference for the digital revitalization of regional cultures.