体育健康产业创新创业教育的现状调查与发展趋势分析

Investigation on the Current Situation and Development Trend of Innovation and Entrepreneurship Education in the Sports Health Industry

摘要: 为精准把握体育健康产业创新创业教育的发展现状与未来走向，破解当前教育与产业需求脱节、实践环节薄弱等痛点，为高校及教育管理部门优化课程体系、完善培养模式提供实证依据。以问卷调查法为核心，面向高校体育/经管类师生、体育健康产业从业者及创新创业工作者发放问卷，共回收有效样本138份，结合描述性统计，从教育普及度、培养侧重、资源供给、制约因素及趋势预判等维度展开研究。调研显示，不到一成的受访者系统学习过相关创新创业教育内容，超过七成五的受访者偶尔接触(1~2次讲座/培训)，近一成从未接触；过半的受访者认为当前教育普及程度“较低”或“一般”；在最欠缺环节中，约三分之一的受访者认为“实践实训平台”是核心短板；超过九成的受访者看好“数字化、智能化”为未来核心发展趋势，受访者支持校企合作模式，认为创新创业教育应融入全专业教学。体育健康产业创新创业教育仍处于初级发展阶段，存在普及度不足、实践导向薄弱、资源供给滞后等问题；未来需以产业需求为导向，强化校企协同育人，构建“理论 + 实践 + 资源对接”的一体化培养体系，重点布局数字化、智能化等新兴领域，推动教育与产业深度融合。

Abstract: To accurately grasp the current development status and future trend of entrepreneurship and innovation education in the sports health industry, and to solve the problems such as the disconnection between education and industry demands and the weak practical part, this study provides empirical evidence for universities and educational management departments to optimize the curriculum system and improve the training model. Based on the questionnaire survey method, questionnaires were distributed to teachers and students of sports and economics in universities, practitioners in the sports health industry, and entrepreneurship and innovation workers. A total of 138 valid samples were collected. Combined with descriptive statistics, the study was conducted from the dimensions of education popularity, training emphasis, resource supply, restrictive factors, and trend prediction. The survey results showed that less than 10% of the respondents had systematically learned the relevant entrepreneurship and innovation education content, over 75% of the respondents occasionally came into contact (1~2 lectures/training sessions), and nearly 10% had never come into contact; more than half of the respondents believed that the current education popularity was “low” or “average”; among the most lacking aspects, about one-third of the respondents believed that “practical training platform” was the core shortcoming; over 90% of the respondents were optimistic about “digitalization and intelligence” as the core development trend in the future, and respondents supported the school-enterprise cooperation model, believing that entrepreneurship and innovation education should be integrated into the teaching of all majors. The entrepreneurship and innovation education in the sports health industry is still in the initial stage of development, with problems such as insufficient popularity, weak practical orientation, and lagging resource supply; in the future, it is necessary to be guided by industry demands, strengthen school-enterprise collaborative education, build an integrated training system of “theory + practice + resource connection”, focus on the layout of emerging fields such as digitalization and intelligence, and promote the deep integration of education and industry.