概念整合理论视角下玩笑式调侃的认知机制：以微信朋友圈多模态互动为例

Cognitive Mechanisms of Jocular Mockery from the Perspective of Conceptual Blending Theory: A Case Study of Multimodal Interactions on WeChat Moments

摘要: 虚假不礼貌相关研究逐渐拓展至多模态互动领域。现有研究主要聚焦社会功能与语用策略，而对玩笑式调侃的意义建构及其内部认知加工机制，尤其是图文互动中的调侃，仍有待进一步考察。研究以概念整合理论为基础，提出一个融合多模态转喻与多模态隐喻的在线整合模型。该模型将网络表情包等视觉符号视为相对独立的认知输入，用于分析多模态符号之间的冲突与整合过程。案例表明，文字与视觉内容分别参与输入空间的建构，并调用面子威胁框架和非严肃框架中的相关结构。两类结构在互动语境的制约下经选择性投射形成玩笑式调侃的涌现意义。由此为分析图文玩笑式调侃提供一种可能路径，并补充社会功能研究对其意义建构过程的说明。

Abstract: Research on mock impoliteness has expanded to multimodal interaction. Existing studies focus primarily on social functions and pragmatic strategies, while the meaning construction and cognitive processing of jocular mockery in text-image interaction require further investigation. Drawing on Conceptual Blending Theory, this study proposes an online blending model that incorporates multimodal metonymy and multimodal metaphor. Visual signs, including internet stickers, are treated as relatively independent cognitive inputs. The model examines how multimodal signs conflict and integrate. Across cases, verbal and visual content contributes to the construction of input spaces and cues relevant structures from the Face-Threatening Frame and the Non-serious Frame. Interactional context constrains the selective projection of these structures, through which the emergent meaning of jocular mockery arises. The model therefore offers one possible approach to text-image jocular mockery that complements social-functional accounts by addressing its meaning-construction process.