成都市非遗IP开发潜力评价及跨界融合路径研究

Evaluation of the IP Development Potential of Chengdu’s Intangible Cultural Heritage and Pathways for Cross-Sector Integration

摘要: 如今非物质文化遗产IP开发已成为推动文化资源价值转化和文化产业高质量发展的重要路径。本文以成都市代表性非遗项目为研究对象，在构建文化价值、市场基础和产业适配性三维评价指标体系的基础上，运用熵权法对成都10项代表性非遗项目的IP开发潜力进行综合评价，并结合不同类型非遗资源的特点分析其跨界融合开发路径。研究结果表明，在本文样本与指标体系下，市场基础维度的信息权重最高，其中社会认知程度、产品开发水平和市场影响力权重较高；蜀锦织造技艺、蜀绣和成都漆艺综合开发潜力位居前三，具备优先开发价值；样本项目在文化价值、市场基础和产业适配性方面呈现明显差异，应采取分类开发策略。基于评价结果，本文提出深化文化价值挖掘、强化数字技术赋能、推动产业跨界融合、完善协同保障机制四条融合开发路径，以促进成都非遗资源由保护利用向价值创造转变，实现文化价值、社会价值与经济价值的协同提升。研究可为与本文样本在资源级别、社会影响力和产业基础方面相近的非遗项目提供参考。

Abstract: The development of intangible cultural heritage (ICH) IP has become an important approach to transforming the value of cultural resources and promoting the high-quality development of cultural industries. Focusing on representative ICH items in Chengdu, this study establishes a three-dimensional evaluation index system comprising cultural value, market foundation, and industry compatibility. The entropy weighting method is then applied to comprehensively evaluate the IP development potential of ten representative ICH items in Chengdu. Based on the characteristics of different types of ICH resources, the study also explores appropriate pathways for their cross-sector development and integration. The results show that, within the sample and evaluation index system used in this study, the market foundation dimension has the highest aggregate weight, with social awareness, product development level, and market influence carrying relatively high weights. Shu brocade weaving craftsmanship, Shu embroidery, and Chengdu lacquer art rank as the top three items in terms of overall development potential and therefore merit priority in future development. The sampled items differ markedly in cultural value, market foundation, and industry compatibility, indicating the need for differentiated development strategies. Based on the evaluation results, this study proposes four pathways for integrated development: further exploring cultural value, strengthening digital empowerment, promoting cross-sector integration, and improving collaborative support mechanisms. These pathways are intended to facilitate the transition of Chengdu’s ICH resources from conservation and utilization to value creation and to achieve the coordinated enhancement of their cultural, social, and economic value. The findings may provide a useful reference for ICH items comparable to those examined in this study in terms of resource status, social influence, and industrial foundation.