跨文化传播视角下博物馆外宣文本英译策略研究——以中国国家博物馆为例

A Study on English Translation Strategies of Museum Publicity Texts from the Perspective of Intercultural Communication —A Case Study of the National Museum of China

摘要: 伴随全球跨文化交流持续深化，博物馆作为文化传承与对外交流的核心载体，其外宣文本英译质量直接影响中华文明国际传播效果。在跨文化传播语境下，博物馆外宣文本英译不只是语言符号转换，更是不同文化实现沟通、理解与融合的媒介。中国国家博物馆馆藏资源丰富、国际影响力突出，其官网外宣文本涵盖馆藏介绍、展览信息、文化活动等多元内容，是海外受众认知中国历史文化、民族精神的核心窗口。本文以跨文化传播理论为核心视角，以功能对等理论、翻译目的论等翻译理论为支撑，选取中国国家博物馆官网外宣文本为研究语料，系统梳理其英译现存问题，结合博物馆文本知识性、历史性、审美性特征，探究适配跨文化传播场景的博物馆外宣英译策略，为国内博物馆外宣文本英译实践提供参考，推动中华文明实现高效国际传播。

Abstract: With the deepening of global intercultural exchanges, museums serve as core carriers for cultural inheritance and international communication. The quality of English translation of their publicity texts directly determines the international communication effect of Chinese civilization. In the context of intercultural communication, the English translation of museum publicity texts is far more than the transformation of linguistic symbols; it acts as a vital medium for communication, mutual understanding and integration between diverse cultures. As China’s national museum boasting the most abundant collections and wide international influence, the National Museum of China releases various publicity texts on its official website, including collection introductions, exhibition updates and cultural events, which constitute a core window for overseas audiences to learn about Chinese history, culture and national spirit. Taking intercultural communication theory as the core perspective and translation theories including functional equivalence theory and skopos theory as the theoretical framework, this paper selects the publicity texts from the official website of the National Museum of China as the research corpus. Combining the intellectual, historical and aesthetic characteristics of museum texts, it systematically analyzes the existing problems of their English translations, and explores targeted English translation strategies for museum publicity texts tailored to intercultural communication. This research aims to offer references for the English translation practice of publicity materials from Chinese museums and facilitate the effective international dissemination of Chinese civilization.