数智赋能浙东名人文化遗产的多模态翻译与对外传播

Digital Intelligence-Enabled Multimodal Translation and International Dissemination of the Cultural Heritage of Eastern Zhejiang Celebrities

摘要: 针对浙东名人文化遗产对外传播中长期面临的叙事形态单一、受众互动不足、传播渠道固化等瓶颈，本文以王阳明、屠呦呦等具有跨时代影响力的浙东名人为切入点，探讨如何借助多模态翻译与数字技术手段，实现其文化价值的当代阐释与国际传达。在融合社交媒体平台、可视化呈现与交互式内容载体的基础上，提出一套兼具文化适应性、受众参与性与实践可操作性的传播思路，在全球化语境中推动浙东文化从区域资源向共享话语转化，为区域性文化遗产的国际传播提供可参考的创新范式。

Abstract: Against the bottlenecks in the international dissemination of Eastern Zhejiang celebrity cultural heritage, such as monotonous narrative forms, insufficient audience interaction and rigid communication channels, this paper takes Eastern Zhejiang celebrities with cross-era influence, including Wang Yangming and Tu Youyou, as the entry point. It explores how to realize the contemporary interpretation and international communication of their cultural values by means of multimodal translation and digital technologies. On the basis of integrating social media platforms, visual presentation and interactive content carriers, this paper proposes a communication strategy featuring cultural adaptability, audience participation and practical operability. It promotes the transformation of Eastern Zhejiang culture from regional resources to shared discourse in the global context, and provides an innovative paradigm for reference in the international communication of regional cultural heritage.