农村电商赋能生态农业发展研究——以潍坊市为例

Research on Rural E-Commerce Empowering the Development of Ecological Agriculture—A Case Study of Weifang City

摘要: 在乡村振兴战略与数字乡村建设深度融合背景下，农村电商是激活乡村产业发展，推动传统农业向生态绿色农业转型的核心抓手。本文以潍坊市农村电商与生态农业融合发展为研究对象，梳理农村电商赋能生态农业的生产、流通、价值、产业四大维度作用机制，分析存在的基础设施不均衡、生态标准化体系缺失、专业人才匮乏、生态农产品品牌建设薄弱等问题，提出了完善基础设施、推进标准化建设、加强人才培养以及强化品牌建设等策略，以期为潍坊市生态农业借助农村电商实现高质量发展提供有益参考。

Abstract: Against the backdrop of deep integration between the rural revitalization strategy and digital countryside development, rural e-commerce serves as a key driver for revitalizing rural industries and transforming traditional agriculture into eco-friendly green agriculture. This study focuses on the integrated development of rural e-commerce and ecological agriculture in Weifang City, examining how rural e-commerce enhances ecological agriculture across four dimensions: production, distribution, value creation, and industrial development. It identifies challenges such as uneven infrastructure distribution, lack of standardized ecological systems, shortage of specialized talent, and weak brand building for ecological agricultural products, and proposes strategies including improving infrastructure, advancing standardization, strengthening talent cultivation, and enhancing brand development, aiming to provide actionable recommendations for achieving high-quality growth of ecological agriculture in Weifang through rural e-commerce.