资源编排视角下制造企业数字化升级路径与价值创造逻辑——基于哪吒汽车的纵向单案例研究

The Digital Upgrading Path and Value Creation Logic of Manufacturing Enterprises from the Perspective of Resource Orchestration—A Longitudinal Single-Case Study of NETA Auto

摘要: 数字技术正在重塑企业价值创造方式，数字化转型已成为制造企业提升竞争力的关键路径。本文以哪吒汽车为例，探讨其数字化转型升级路径与价值创造机制。研究发现，企业转型历经“单点突破–多业务整合–生态互联”三个阶段，分别由产能、用户及利益相关者需求驱动，通过差异化的资源编排形成信息化、运营与生态合作能力，实现从产品价值到生态价值的跃迁。研究表明，企业在资源获取、整合与能力构建的闭环中完成价值创造的升级。

Abstract: Digital technology is reshaping how enterprises create value, and digital transformation has become a critical pathway for manufacturing firms to enhance competitiveness. This study takes NETA Auto as an example to explore its digital transformation path and value creation mechanism. The research finds that the enterprise’s transformation evolves through three stages—“single-point breakthrough, multi-business integration, and ecosystem interconnection”—driven respectively by production capacity, user demands, and stakeholder needs. Through differentiated resource orchestration, NETA Auto develops capabilities in informatization, operation, and ecological collaboration, achieving a leap from product value to ecosystem value. The study demonstrates that enterprises accomplish value creation upgrades within a closed loop of resource acquisition, integration, and capability building.