大思政课视域下短视频思政育人的价值优势、现实梗阻与优化路径

Value Advantages, Practical Obstacles, and Optimization Paths of Ideological and Political Education through Short Videos from the Perspective of the Great Ideological and Political Course

摘要: 短视频作为数智时代深度嵌入青年日常生活的典型媒介，具备独特的思政育人优势，但其复杂的媒介生态也带来了信息茧房、碎片认知与娱乐泛化等现实梗阻。在此基础上，从平台、教师、社会三个维度提出优化育人效能的实践路径：压实平台主体责任，以算法向善推动思政内容的破茧突围；发挥教师课堂主导作用，在碎片生态中系统培育青年的思辨能力；强化主流价值在全社会的引领作用，多方协同营造健康清朗的社会氛围，于娱乐浪潮中筑牢青年成长的精神根基。

Abstract: As a typical medium deeply embedded in the daily lives of young people in the digital-intelligence era, short videos possess unique advantages for ideological and political education. However, their complex media ecology also brings about practical obstacles such as information cocoons, fragmented cognition, and the over-generalization of entertainment. On this basis, practical paths for optimizing educational effectiveness are proposed from three dimensions—platforms, teachers, and society: enforcing the primary responsibility of platforms and promoting the breakthrough of ideological and political content from information cocoons through algorithm for good; leveraging the leading role of teachers in classroom teaching to systematically cultivate young people’s critical thinking ability within the fragmented ecology; and strengthening the guiding role of mainstream values across society, fostering a healthy and clear social atmosphere through multi‑stakeholder collaboration, and consolidating the spiritual foundation for youth growth amid the wave of entertainment.