地标文化叙事重构与角色赋能机制研究

A Study on Narrative Reconstruction of Landmark Culture and the Mechanism of Role Empowerment

摘要: 在地标文旅年轻化、体验式经济兴起、数字技术迅猛发展的背景下，传统地标普遍存在着叙事单一、展陈静态、情感疏离、受众被动诸种问题，因此文化传播容易陷入“审美疲劳”以及空间距离感的陷阱。本文以地标文化叙事重构为研究对象，系统、有层次地考察游客从“旁观者”到“剧中人”的角色转变，采用案例分析、文献研究、实地观察诸种方法，从空间赋能、技术赋能、情感赋能三个维度建构严谨清晰的分析框架，对数字化沉浸、空间演艺、参与式叙事三类地标加以研究。研究得出明确而有洞见的结论：角色赋能有利于重新建构人与空间、人与文化、人与意义诸种关系，由此让游客从被动接受者真正变为主动参与者，也因而更易于达成文化理解、情感共鸣、身份认同诸种传播目的。更难得的是，文章对沉浸式体验中所涉娱乐化倾向、文化真实性、设计过度、数字鸿沟诸种问题做了极有分量、富于创见的反思，据此提出切实可行的改进策略，对地标活化、文旅体验升级、文化传播都具有极好的指导意义。

Abstract: Under the background of the rejuvenation of landmark cultural tourism, the rise of experiential economy and the rapid development of digital technology, traditional landmarks generally have problems such as single narrative, static display, emotional alienation and passive audience. Therefore, cultural communication is easy to fall into the trap of “aesthetic fatigue” and spatial distance. This paper takes the reconstruction of landmark cultural narrative as the research object, systematically and hierarchically examines the role transformation of tourists from “bystanders” to “dramatists”, and uses case analysis, literature research, field observation and other methods to construct a rigorous and clear analysis framework from three dimensions of spatial empowerment, technical empowerment and emotional empowerment, and studies three types of landmarks: digital immersion, spatial performance and participatory narrative. The study draws a clear and insightful conclusion: role empowerment is conducive to reconstructing the relationships between people and space, people and culture, people and meaning, so that tourists can truly become active participants from passive recipients, and thus it is easier to achieve cultural understanding, emotional resonance and identity. What’s more, the article makes a very important and creative reflection on the entertainment tendency, cultural authenticity, excessive design and digital divide involved in the immersive experience. Based on this, this paper puts forward practical and feasible improvement strategies, which has excellent guiding significance for landmark activation, cultural tourism experience upgrading and cultural communication.