数字经济背景下企业信息化与电子商务融合发展研究

Research on the Integrated Development of Enterprise Informatization and E-Commerce in the Context of the Digital Economy

摘要: 数字经济的深入发展推动企业信息化与电子商务从并行走向深度融合，这已成为企业构建核心竞争优势、实现高质量发展的重要路径。研究发现，企业主要面临系统孤岛与数据壁垒、数据治理能力不足、复合型人才结构性短缺等现实困境。结合京东这一典型企业的信息化实践，本文提出统一规划与数据治理、人才培养与机制创新和政策协同与生态构建等优化路径，以期为数字经济时代企业实现高质量发展提供理论参考与实践借鉴。

Abstract: The deepening development of the digital economy is driving the integration of enterprise informatization and e-commerce from parallel operations to deep convergence, becoming a crucial pathway for enterprises to build core competitive advantages and achieve high-quality development. The research finds that enterprises primarily face practical challenges, such as information system silos and data barriers, insufficient data governance capabilities, a structural shortage of interdisciplinary talent. Drawing on the information technology practices of JD.com as a representative case, this paper proposes optimization pathways, including unified planning and data governance, talent cultivation and mechanism innovation, and policy coordination and ecosystem building. These recommendations aim to provide theoretical reference and practical insights for enterprises to achieve high-quality development in the era of the digital economy.