贵阳“村村APP”赋能乡村电商发展的实践探析

An Exploratory Study on the Practice of Guiyang “Village APP” Empowering Rural E-Commerce Development

摘要: 贵阳“村村APP”作为贵阳市推动数字乡村建设的重要载体，最初以宅基地信息整合为核心功能，逐步拓展至乡村电商服务领域。本文以该平台为研究对象，分析其赋能乡村电商的平台定位与作用机制，梳理信息对接、交易撮合、物流协同、技能培训四条实践路径，评估实践成效与制约因素，并提出优化建议。研究发现，该平台在拓宽农产品上行渠道和提升村级电商服务覆盖率方面取得初步成效，但面临平台功能完整性不足、乡村电商主体能力薄弱、跨部门协同不畅等制约。建议从技术层面完善平台功能，从能力层面培育电商主体，从政策层面强化公共管理协同，以推动平台更好赋能乡村电商发展。

Abstract: The Guiyang “Village APP”, as an important platform for promoting digital rural development in Guiyang City, initially focused on integrating homestead information and gradually expanded into the field of rural e-commerce services. This article takes the platform as the research subject, analysing its positioning and functional mechanism in empowering rural e-commerce, outlining four practical paths of information matching, transaction facilitation, logistics coordination, and skills training, evaluating practical effectiveness and limiting factors, and providing optimisation suggestions. Research has found that the platform has achieved preliminary results in expanding the channels for agricultural products and improving the coverage of village-level e-commerce services, but it faces constraints, such as insufficient platform functionality, weak capabilities of rural e-commerce entities, and poor inter-departmental coordination. It is recommended to improve platform functions from a technical perspective, cultivate e-commerce entities from a capability perspective, and strengthen public management coordination from an institutional perspective to better enable the development of rural e-commerce through the platform.