数字零工情绪劳动的异化逻辑及其消解路径

The Logic of Alienation and Its Resolving Paths in Emotional Labor of Digital Gig Work

摘要: 数字零工情绪劳动的异化是数字资本主义时代资本积累逻辑向感性劳动领域深度渗透的必然产物。数字零工群体在算法调度下，不仅承担体力与技能的付出，更被迫从事被平台量化考核的情绪劳动。在算法评价体系、平台即时反馈、算法黑箱遮蔽与流量竞争垄断四重机制的共同作用下，该劳动呈现出工具化情绪表演、碎片化情绪规训、主体性人格丧失与原子化情感疏离的异化特征。消解这一异化，既需在长远意义上以变革生产资料私有制为根本指向，也需在现实层面从规制技术逻辑、扬弃消费逻辑与重塑制度逻辑三重维度协同推进，使零工劳动者的感性生命从资本规训中挣脱，回归本真的情感表达与主体性的自主确证。

Abstract: The alienation of emotional labor among digital gig workers is an inevitable outcome of the deep infiltration of the logic of capital accumulation into the sphere of sensuous labor in the era of digital capitalism. Under algorithmic dispatch, digital gig workers are not only required to expend physical strength and skills, but are also compelled to perform emotional labor that is quantitatively assessed by platforms. Through the combined operation of four mechanisms—algorithmic evaluation systems, platform instant feedback, algorithmic black-box concealment, and traffic competition and monopoly—this labor manifests alienated characteristics, including instrumentalized emotional performance, fragmented emotional discipline, loss of subjective personality, and atomized emotional estrangement. To dissolve this alienation, it is necessary, in the long run, to orient toward the transformation of private ownership of the means of production as the fundamental direction, and at the practical level, to advance synergistically along three dimensions: regulating technological logic, sublating the logic of consumption, and reshaping institutional logic. Only thus can the sensuous life of gig workers break free from capitalist discipline and return to authentic emotional expression and the autonomous affirmation of subjectivity.