拼豆热潮：Z世代手工创作流行的表征、成因与引导策略

The Popularity of Perler Beads: The Popular Characteristics, Causes and Guiding Strategies of Handcraft Creation among Generation Z

摘要: 拼豆作为Z世代手工创作中的“顶流”，是青年缓解内心压力、进行社会交往、表达自我个性的载体，呈现出流程性创作、符号化展演、共振式联结等多元表征。拼豆等手工创作的流行是社会加速发展、主体身份焦虑、数字生存反思与商业驱动等因素共同作用的结果。拼豆等手工创作是青年群体在面对社会压力时的一种主动心理调适，在一定程度上有益于青年人的心理健康发展，但当其达到一定程度时，其负面效应也会凸显。因此，应通过价值引导、社会支持、规范秩序等引导策略，培育青年积极坚韧的心理韧性，营造青年健康成长的社会环境，规范情绪消费市场有序发展，从而助力青年群体身心健康与长远发展。

Abstract: As the most popular handcraft creation among Generation Z, Perler Beads serve as a carrier for young people to relieve mental stress, engage in social interaction and express personal identity. It presents diverse manifestations including procedural creation, symbolic display and resonant connection. The prevalence of handcrafts such as Perler Beads can be attributed to a combination of accelerated social development, individuals’ identity anxiety, reflections on digital existence and the driving force of business. Handcraft creations represented by Perler Beads represent an active psychological adjustment method for young generations in response to social pressures, which benefits their mental health to a certain extent. Nevertheless, adverse effects will emerge when such pastimes develop to an excessive degree. Accordingly, multiple guiding strategies including value guidance, social support and market regulation should be adopted to foster positive and resilient psychological toughness among young people, construct a sound social environment for their healthy growth, and standardize the orderly development of the emotional consumption market. These measures can jointly facilitate the physical and mental well-being as well as long-term development of Generation Z.