基于熵权-TOPSIS的湖南省各地市电商经济发展水平测度分析

Entropy-Weighted TOPSIS-Based Analysis of E-Commerce Economic Development Levels across Municipalities in Hunan Province

摘要: 本文采用熵权-TOPSIS方法，基于基础设施、市场规模和创新潜力三个维度，选取了与电商经济发展高度相关的7个核心指标来构建评价体系，对湖南省13个地级市的电商经济发展水平进行量化评估。研究显示，2023年湖南省电商经济发展呈现出显著的梯队化特征与区域不均衡问题：其中，长沙市凭借强大的资源集聚效应遥遥领先；其次是株洲、湘潭、岳阳、娄底、张家界、衡阳，其它地区如永州、邵阳等则处于较低发展水平。本研究成果为深入理解湖南省电商经济空间分布特征，探索缩小地区间“数字鸿沟”的优化策略，促进湖南省电商经济高质量、均衡发展提供参考依据。

Abstract: This study employs the Entropy Weighting-TOPSIS method to construct an evaluation framework based on three dimensions: infrastructure, market scale, and innovation potential. Seven core indicators highly correlated with e-commerce economic development were selected to quantitatively assess the e-commerce development levels across Hunan Province’s 13 prefecture-level cities. Findings reveal that in 2023, Hunan’s e-commerce economy exhibited pronounced tiered development characteristics and regional imbalances: Changsha City maintained a commanding lead through its formidable resource aggregation effect, followed by Zhuzhou, Xiangtan, Yueyang, Loudi, Zhangjiajie, and Hengyang, while other regions such as Yongzhou and Shaoyang exhibited comparatively lower development levels. These findings provide a reference framework for comprehending the spatial distribution characteristics of Hunan’s e-commerce economy, exploring optimised strategies to narrow regional “digital divides”, and promoting high-quality, balanced development of the province’s e-commerce sector.