数字化转型对企业跨境电商发展的影响研究

The Impact of Digital Transformation on the Development of Cross-Border E-Commerce for Enterprises

摘要: 在“数字中国”建设的战略引领下，数字化转型已成为出口企业提升跨境电商核心竞争力、实现高质量发展的核心动能。本文立足数字化转型视角，系统分析数据价值释放、智慧运营升级、全球生态融通对出口企业跨境电商业务的深层影响，全面梳理转型过程中面临的数据治理等现实难题，并针对性地提出转型推进路径，旨在为数字经济时代出口企业跨境电商数字化升级提供理论参考与实践指引。

Abstract: Under the strategic guidance of the “Digital China” initiative, digital transformation has become the core driving force for export enterprises to enhance their core competitiveness in cross-border e-commerce and achieve high-quality development. From the perspective of digital transformation, this paper systematically analyzes the profound impacts of data value realization, smart operation upgrading, and global ecosystem integration on the cross-border e-commerce businesses of export enterprises. It comprehensively examines practical challenges encountered during the transformation process, such as data governance, and proposes targeted pathways for advancing transformation, aiming to provide theoretical references and practical guidance for the digital upgrading of cross-border e-commerce for export enterprises in the digital economy era.