电商平台数字劳动的异化问题研究——基于马克思主义异化劳动理论

Study on the Alienation of Digital Labor in E-Commerce Platforms—Based on Marxist Alienated Labor Theory

摘要: 在数字经济时代，电商平台的快速发展催生了数字劳动这一新型劳动形态。电商客服、内容审核员和平台运营者等劳动者群体规模持续扩大。数字劳动在为电商平台创造大量价值的同时，也呈现出显著的异化现象。本文基于马克思主义异化劳动理论，结合电商平台数字劳动的具体实践，剖析数字劳动的异化表现，探究异化劳动产生的深层原因，最终提出破解数字劳动异化的优化路径，以维护数字劳动者权益，并且为规范电商平台可持续发展提供思路。

Abstract: In the digital economy era, the rapid development of e-commerce platforms has given rise to digital labor as a new form of labor. The number of workers in fields such as e-commerce customer service, content reviewers, and platform operators continues to grow. While creating substantial value for e-commerce platforms, digital labor also shows significant alienation phenomena. Based on the Marxist theory of alienated labor and combined with the specific practice of digital labor on e-commerce platforms, this paper analyzes the manifestations of digital labor alienation, explores the in-depth causes of alienated labor, and finally proposes optimized paths to solve the alienation of digital labor, in order to protect the rights and interests of digital laborers and provide ideas for regulating the sustainable development of e-commerce platforms.