宁波本地化节气文化传播实践研究

Research on the Localized Communication Practice of Solar Term Culture in Ningbo

摘要: 二十四节气作为中国农耕文明的智慧结晶，承载着千年历史底蕴与文化传承价值。然而，其起源与黄河中下游地区的气候特征深度绑定，传统节气的物候描述、农事指导等内容，更多契合北方温带季风气候下的自然节律。宁波地处浙东沿海，属亚热带季风气候区，四季分明，雨热配置独特，与北方节气原型存在显著差异。这种传统通用的节气气象、物候表现与地域气候的错位，使得传统节气文化在宁波的传播与应用面临“水土不服”的困境。本文以宁波气象本地化节气文化传播实践为研究对象，通过分析其节气科普海报和“宁波二十四节气”深度气象文化讲解文章，探讨如何以气象数据为底座，深入挖掘本地民俗、农特产品、风景旅游点等资源，实现传统节气文化的本地化传播与创新发展。

Abstract: As a treasure of wisdom of China’s agricultural civilization, the Twenty-Four Solar Terms embody millennial historical accumulation and profound cultural inheritance value. Nevertheless, originating in the middle and lower reaches of the Yellow River system, the traditional solar terms are deeply rooted in the local climatic features of northern China. Their phenological descriptions and agricultural guidance are mainly adapted to the natural rhythms under the northern temperate monsoon climate. Located on the coast of eastern Zhejiang, Ningbo has a subtropical monsoon climate with distinct four seasons and a unique hydrothermal distribution, which differs greatly from the climatic prototype of traditional northern solar terms. The mismatch between the universal meteorological and phenological connotations of traditional solar terms and the regional climate characteristics of Ningbo has caused the dilemma of poor adaptability in the local dissemination and practical application of solar term culture. Taking the meteorological localized communication practice of solar term culture in Ningbo as the research object, this paper analyzes solar term popular science posters and in-depth meteorological and cultural interpretation articles of the “Ningbo Twenty-Four Solar Terms”. Based on meteorological data, it further explores local folk customs, characteristic agricultural products, scenic spots and other regional resources, so as to realize the localized communication and innovative development of traditional solar term culture.