电商人才集聚与区域经济协同发展研究——以浙江省为例

Research on the Agglomeration of E-Commerce Talents and the Coordinated Development of Regional Economy—A Case Study of Zhejiang Province

摘要: 在数字经济深度渗透与新质生产力加速培育的背景下，电商产业已成为推动区域经济高质量发展的核心引擎，而电商人才集聚则是决定产业能级与经济增长质量的关键变量。浙江省作为全国电商发展的先行区，其电商人才集聚规模、结构特征与区域经济发展的关联度持续提升。本文通过研究全省电商人才集聚现状与区域经济发展情况，探讨电商人才集聚对区域经济增长、产业结构升级的赋能机制，揭示当前人才集聚与经济发展匹配过程中存在的结构性矛盾，并从人才引育、政策协同、产业适配等维度提出优化路径，为浙江省及全国电商人才赋能区域经济发展提供理论参考与实践借鉴。

Abstract: Under the circumstances of the deep penetration of the digital economy and the accelerated cultivation of new productive forces, the e-commerce industry has become the core engine driving the high-quality development of regional economies. The concentration of e-commerce talents is a key variable determining the level of the industry and the quality of economic growth. Zhejiang Province, as a pioneer in the development of e-commerce across the country, has continuously enhanced the correlation between the scale and structure of e-commerce talent concentration and regional economic development. This paper studies the current situation of e-commerce talent concentration and regional economic development in the province, explores the enabling mechanism of e-commerce talent concentration on regional economic growth and industrial structure upgrading, reveals the structural contradictions existing in the current process of matching between talent concentration and economic development, and proposes optimization paths from the dimensions of talent attraction and cultivation, policy coordination, and industry adaptation, providing theoretical references and practical lessons for empowering regional economic development through e-commerce talents in Zhejiang Province and across the country.