数字经济赋能农村电子商务发展的多维路径研究

Research on the Multi-Dimensional Paths of Digital Economy Empowering Rural E-Commerce Development

摘要: 数字经济已成为推动我国经济高质量发展的重要引擎，并持续向农业农村领域延伸，深刻影响农村电子商务的发展方式与运行逻辑。本文围绕数字经济赋能农村电子商务发展的内在机制、现实困境与多维路径展开分析。研究认为，数字经济主要通过基础设施支撑、技术扩散与模式创新、主体能力提升三重机制促进农村电子商务发展，但在赋能过程中，仍面临数字基础设施与流通体系较为薄弱、技术应用深度不足与经营同质化并存、主体能力不足和要素保障不充分等现实约束。对此，本文提出完善数字基础设施与县域流通网络体系、推进技术融合应用与差异化经营转型、健全主体培育与政策要素保障机制等多维路径。研究结论可为释放数字经济赋能效应、推动农村电子商务高质量发展提供理论参考与政策启示。

Abstract: The digital economy has become an important engine driving the high-quality development of China’s economy, and it has continuously extended to the agricultural and rural sectors, profoundly influencing the development mode and operation logic of rural e-commerce. This article conducts an analysis on the internal mechanism, current predicaments, and multi-dimensional paths of the digital economy enabling the development of rural e-commerce. The study holds that the digital economy mainly promotes the development of rural e-commerce through three mechanisms: infrastructure support, technology diffusion and model innovation, and improvement of entity capabilities. However, during the process of enabling, it still faces practical constraints such as relatively weak digital infrastructure and circulation system, insufficient depth of technology application and coexistence of homogeneity in operation, insufficient entity capabilities, and inadequate factor guarantees. In response to this, this article proposes multiple paths such as improving digital infrastructure and county-level circulation network systems, promoting technological integration application and differentiated business transformation, and establishing mechanisms for entity cultivation and policy factor guarantees. The research conclusions can provide theoretical references and policy inspirations for releasing the enabling effect of the digital economy and promoting the high-quality development of rural e-commerce.