智媒时代治愈陪伴类播客的内容生产与共情传播研究——以小宇宙App为例

Research on Content Production and Empathetic Communication of Healing and Companion Podcasts in the Intelligent Media Era—A Case Study of Xiaoyuzhou App

摘要: 本文基于共情传播的理论视角，以小宇宙App中治愈陪伴类内容为例，探究陪伴治愈类播客的传播策略与共情效果，为同类音频播客的发展提供相关经验。研究发现治愈陪伴类播客通过场景化、陪伴式的方式触发用户的情感共鸣，提升了音频媒介的传播效力，为“耳朵经济”的发展注入新动能，但与此同时，也面临内容同质化、公共议题触达困难等困境，因此小宇宙App治愈陪伴类播客需多方联动，平衡好商业价值与公共价值。

Abstract: From the theoretical perspective of empathic communication, this paper takes the healing companionship content on the Xiaoyuzhou App as a research case to explore the communication strategies and empathic effects of healing companionship podcasts, so as to provide relevant experience for the development of similar audio podcasts. The research finds that healing companionship podcasts trigger users’ emotional resonance through contextualized and companion-based presentation, enhance the communication effectiveness of audio media, and inject new impetus into the development of the “ear economy”. However, this type of podcast also faces difficulties such as content homogenization and insufficient access to public issues. Therefore, healing companionship podcasts on Xiaoyuzhou App require multi-party collaboration to strike a balance between commercial value and public value.