人工智能时代老年数字阅读服务的适老化供给路径研究

A Study on the Age-Appropriate Supply Paths of Digital Reading Services for the Elderly in the Age of Artificial Intelligence

摘要: 人工智能技术的快速发展正在深刻改变数字阅读服务的内容生产、资源组织与信息分发方式，也为老年群体参与数字文化生活提供了新的可能。老年数字阅读服务不仅关涉阅读媒介的更新，更关系到老年群体精神文化需求的满足、数字社会参与能力的提升以及积极老龄化建设的推进。当前，数字阅读平台虽然在内容数量、服务形式和传播效率方面不断提升，但面向老年群体的适老化供给仍存在内容匹配不足、智能推送偏差、平台体验不友好、数字门槛较高和服务支持分散等问题。人工智能技术能够通过需求识别、内容匹配、智能交互和场景拓展等方式优化老年数字阅读服务，但其价值实现并不取决于技术本身，而取决于技术能否真正回应老年人的阅读处境与精神需求。基于此，本文从人工智能时代老年数字阅读服务的理论内涵出发，分析其适老化供给面临的现实梗阻，探讨人工智能嵌入老年数字阅读服务的作用机理，并从内容治理、算法向善、体验重塑和协同支持等方面提出实践进路，以期推动数字阅读服务从“技术可用”走向“老年友好”，更好服务老年群体的精神文化生活。

Abstract: The rapid development of artificial intelligence is profoundly reshaping the content production, resource organization, and information distribution of digital reading services, while also providing new possibilities for the elderly to access reading resources and participate in digital cultural life. Digital reading services for the elderly are not only related to changes in reading media, but also closely connected with the satisfaction of their spiritual and cultural needs, the enhancement of their participation in digital society, and the promotion of active aging. At present, although digital reading platforms have continuously improved in terms of content quantity, service forms, and communication efficiency, age-appropriate supply for the elderly still faces problems such as insufficient content matching, biased intelligent recommendation, unfriendly platform experience, high digital thresholds, and fragmented service support. Artificial intelligence can optimize digital reading services for the elderly through demand identification, content matching, intelligent interaction, and scenario expansion. However, the realization of its value does not depend on technology itself, but on whether technology can truly respond to the reading situations and spiritual needs of the elderly. Based on this, this paper starts from the theoretical connotation of digital reading services for the elderly in the age of artificial intelligence, analyzes the practical obstacles to age-appropriate supply, explores the mechanism by which artificial intelligence is embedded in digital reading services for the elderly, and proposes practical paths from the aspects of content governance, algorithmic goodness, experience reconstruction, and collaborative support. The aim is to promote the transformation of digital reading services from “technically usable” to “elderly-friendly”, so as to better serve the spiritual and cultural life of the elderly.