新质生产力驱动乡村产业振兴：电商赋能的价值意蕴、现实困境与优化路径

New Quality Productive Forces Driving Rural Industrial Revitalization: The Value Implications, Realistic Dilemmas, and Optimization Paths of E-Commerce Empowerment

摘要: 电子商务作为数字经济与乡村产业深度融合的重要形态，成为连接新质生产力与乡村产业的关键纽带，在推动乡村产业转型升级、激活乡村发展内生动力方面发挥着不可替代的作用。在剖析新质生产力驱动乡村产业振兴的逻辑上，明确电商赋能二者融合的价值意蕴，探究当前电商在赋能新质生产力与乡村产业融合中的现实困境，提出优化路径，推动新质生产力与乡村产业深度融合，更好助力乡村全面振兴。

Abstract: As an important form of the deep integration between the digital economy and rural industries, e-commerce has become a key link connecting new quality productive forces with rural industries. It plays an irreplaceable role in promoting the transformation and upgrading of rural industries and activating the endogenous power of rural development. By analyzing the logic of new quality productive forces driving rural industrial revitalization, this paper clarifies the value implications of e-commerce empowerment in the integration of the two, explores the current realistic dilemmas of e-commerce in empowering the integration of new quality productive forces and rural industries, and proposes optimization paths. These efforts aim to promote the deep integration of new quality productive forces and rural industries, thereby better facilitating the comprehensive revitalization of the countryside.