重庆大学生网络空间深层交往的生成机理、评价指标与优化路径研究

Research on the Generation Mechanism, Evaluation Index and Optimization Path of Deep-Level Interactive Communication of Chongqing College Students in Cyberspace

摘要: 在数字时代下，网络空间已成为大学生开展社交活动、构建精神生活的核心场域。本文以重庆地区高校大学生为研究对象，采用问卷调研结合半结构化深度访谈的混合研究方法，围绕网络深层互动交往的现实样态、内在生成机理、评价指标体系与实践优化路径展开研究。研究依托自建四层十二级评价观测框架开展实证调研，结合量化问卷与质性访谈资料分析重庆高校学生线上交往的群体特征，剖析当前大学生线上深层互动交往面临的现实矛盾，厘清多重困境耦合生成的内在逻辑。研究同时兼顾地域文化对青年线上交往实践的影响，立足调研结论从社会、平台、高校、家庭、个体多主体维度构建协同优化路径，希望能够为地方高校开展青年网络思政教育、完善青年媒介素养培育工作提供实证参考与实践借鉴。

Abstract: In the digital era, cyberspace has become a core field for college students to carry out social activities and construct spiritual life. Taking college students from universities in Chongqing as research objects, this paper adopts a mixed-research method combining questionnaire surveys and semi-structured in-depth interviews. It conducts research on the realistic status, internal generation mechanism, evaluation index system and practical optimization path of deep-level interactive communication online. Based on the self-built four-layer and twelve-level evaluation observation framework, this paper carries out empirical investigation. Combined with quantitative questionnaires and qualitative interview data, it analyzes the group characteristics of online communication among college students in Chongqing universities, dissects practical dilemmas faced by college students’ online deep-level interactive communication, and clarifies the internal logic of multiple coupled dilemmas. Taking the influence of regional culture on young people’s online communication practice into consideration, this study constructs a collaborative optimization path from multi-subject dimensions including society, platforms, universities, families and individuals based on research conclusions. It hopes to provide empirical reference and practical suggestions for local universities to carry out youth online ideologicalpolitical education and improve youth media literacy cultivation.