商标协议共存法律效力认定与比较法研究

Research on the Recognition and Comparative Study of the Coexistence Legal Effect of Trademark Agreements

摘要: 在市场竞争加剧与商标资源有限的背景下，商标共存现象日益普遍，对传统商标保护体系形成挑战。本文围绕我国商标共存制度展开研究，通过界定商标共存概念及分类，揭示其在商业实践中的多元形态；结合立法与司法现状，剖析我国对商标共存协议态度模糊、审查标准不统一、消费者保护缺位等问题；同时引入美国、欧盟、日本等域外经验，对比不同法律体系下的共存判定逻辑。基于理论与实践分析，从立法完善、等方面提出建议，旨在构建平衡商标权人利益、消费者权益与市场秩序的商标共存制度。

Abstract: In the context of intensifying market competition and limited trademark resources, the phenomenon of trademark coexistence is becoming increasingly common, posing challenges to the traditional trademark protection system. This paper focuses on the trademark coexistence regime in China. By defining the concept and classification of trademark coexistence, it reveals the diverse forms this phenomenon takes in commercial practice. Drawing on the current state of legislation and judicial practice, it analyzes issues such as the ambiguous attitude toward trademark coexistence agreements, inconsistent examination standards, and inadequate consumer protection in China. Meanwhile, it introduces extraterritorial experiences from jurisdictions including the United States, the European Union, and Japan, comparing the logic behind coexistence determinations under different legal systems. Based on theoretical and practical analysis, the paper puts forward suggestions regarding legislative improvement and other aspects, aiming to construct a trademark coexistence regime that balances the interests of trademark holders, consumer rights, and market order.