CGTN西语频道“双碳”新闻的多模态话语分析

Multimodal Discourse Analysis of “Dual Carbon” News on CGTN’s Spanish-Language Channel

摘要: 基于新闻语料研究的时效性和代表性，本文选取CGTN西班牙语频道2024~2025年发布的“双碳”主题新闻作为研究样本，依托多模态话语分析理论，考察该媒体“双碳”主题的多模态话语建构特征，剖析西语外宣实践中的现存短板。研究发现，该频道相关报道以产业技术、政策治理为核心议题，图像素材大量使用科技类视觉资源，依靠语言、视觉两种模态共同完成“双碳”主题的宣传；但是报道存在人文情感叙事不足、图文模态错位、海外合作相关视觉素材匮乏等问题。据此提出“双碳”议题西语外宣的多模态传播优化策略，以期提升小语种媒体的国际传播效能。

Abstract: Given the timeliness and representativeness of news discourse as research data, this study selects “dual carbon” (carbon peaking and carbon neutrality) news reports published on CGTN’s Spanish-language channel between 2024 and 2025 as its research subjects. Drawing upon multimodal discourse analysis theory, it examines the multimodal discursive construction of “dual carbon” coverage on this platform and identifies existing deficiencies in Spanish-language external communication practices. The findings reveal that the channel’s coverage predominantly centers on industrial technology and policy governance, relies heavily on visual resources depicting technological development, and employs both linguistic and visual modalities to convey the “dual carbon” theme. However, the reports are marked by insufficient human-centered and emotional narratives, misalignment between textual and visual modalities, and a notable shortage of visuals depicting overseas cooperation. Accordingly, this paper proposes multimodal communication optimization strategies for Spanish-language external communication on the “dual carbon” issue, with a view to enhancing the international communication effectiveness of non-English language media.