政府补贴下考虑时间窗的农产品电商供应链演化博弈分析

Evolutionary Game Analysis of Agricultural Product E-Commerce Supply Chain Considering Time Window under Government Subsidies

摘要: 针对农产品电商供应链时间窗约束下主体行为失范问题，本文构建政府、农业合作社、线上销售平台三方演化博弈模型，探究政府补贴、时间窗、惩罚机制等参数对主体策略演化的影响并做数值模拟。研究发现三方策略演化高度耦合，政府补贴需精准设计，市场与政府调控具有互补性。

Abstract: Aiming at the irregular subject behaviors in agricultural product e-commerce supply chains under time window constraints, this paper constructs a tripartite evolutionary game model of the government, agricultural cooperatives and online sales platforms, to explore the impacts of subsidies, time windows and other parameters on the evolutionary trends of subjects’ strategies and conduct numerical simulations. The study shows that the evolutionary processes of the three parties’ strategies are highly coupled; government subsidies demand precise design, and market regulation and government intervention are complementary.