信息可视化视角下贵港文旅资源传播困境与优化路径

Communication Challenges and Optimization Paths of Guigang Cultural Tourism Resources from the Perspective of Information Visualization

摘要: 信息可视化是提升城市文旅信息组织与传播效率的重要工具。本文以贵港文旅资源为研究对象，采用文献研究、案例比较与公开内容观察等方法，分析贵港文旅信息的组织与视觉呈现。研究发现，现有材料中存在跨区域资源关联不足、关系型可视化供给有限、历史文化阐释与轻量化传播衔接不足、视觉识别连续性不强等问题。结合信息分层与视觉编码理论，文章提出由空间地图、历史时间轴和文化知识关联构成的“时空双轴”基础架构，并从分层视觉、多载体应用和数字技术风险控制等方面形成分阶段优化路径。该设计框架尚待验证，可为贵港及广西同类城市的文旅信息整合与视觉传播提供参考。

Abstract: Information visualization is an important tool for improving the organization and communication of urban cultural tourism information. Taking Guigang’s cultural tourism resources as its research object, this study employs literature review, case comparison, and public-content observation to examine the organization and visual presentation of Guigang’s cultural tourism information. The available materials indicate insufficient cross-regional resource linkage, limited availability of relational visualizations, weak connections between historical and cultural interpretation and lightweight communication, and insufficient continuity of visual identity. Based on the theories of information layering and visual encoding, the study proposes a spatiotemporal dual-axis framework integrating a spatial map, a historical timeline, and cultural knowledge relations, together with phased optimization paths for layered visual design, multi-carrier applications, and digital technology risk control. The proposed framework remains to be tested and may provide a reference for cultural tourism information integration and visual communication in Guigang and comparable cities in Guangxi.