银发经济浪潮下老年人的数字脆弱性风险及其治理路径——以网络微短剧参与行为为例

The Risk of Digital Vulnerability of the Elderly under the Wave of Silver-Haired Economy and Its Governance Path—Taking the Participation Behavior of Online Micro-Drama as an Example

摘要: 当前，我国人口老龄化进程加剧、银发经济快速发展，老年群体的精神文化需求呈现爆发式增长。然而，在新兴的数字文化产业中，老年人群正普遍面临着数字脆弱性的风险。本文以网络微短剧为例，引入“刺激–机体–反应”(SOR)理论模型，并通过问卷调查的方式，收集了来自线上线下共204份有效问卷，系统剖析了老年人非理性参与及受诱导消费行为的动态演化机制。研究发现，算法不透明、付费交互机制隐蔽等问题共同构成了高强度的外部数字环境刺激(S)；而老年人在步入老年期后面临的社会角色脱离、现实情感空洞，与其数字素养匮乏、生理认知衰退相互作用，在“补偿性心理”驱动下异化为脆弱的心理有机体(O)；最终在行为层面外化为高粘性的媒介沉迷、高频无感知的资产隐形流失以及维权受阻后的深层数字焦虑(R)。为破解这一数字困境，我们迫切需要建立一个由政府常态化监管、平台算法适老化改造，社区数字赋权和家庭代际情感反哺组成的多维协同社会支持体系。从“科技到善”与“人文关怀”出发，以缓解老年人的数字化困境，建立一个具有人文温度的数字包容性社会。

Abstract: With the intensification of the aging process of China’s population and the rapid development of the silver-haired economy, the spiritual and cultural needs of the elderly group have shown explosive growth, and digital technology is accelerating the penetration of the silver-haired people. However, in emerging digital cultural industries such as online micro-dramas, the elderly group is facing the general risk of digital vulnerability. This paper introduces the “stimulus-body-reaction” (SOR) theoretical model to systematically analyze the dynamic evolution mechanism of the elderly’s irrational participation in online micro-skits and induced consumption behavior. The study found that the distribution of opaque algorithms and the hidden payment interaction mechanism together constitute a high-intensity external digital environment stimulus (S); and the social role separation and real emotional emptiness faced by the elderly after entering old age are intertwined with their lack of digital literacy and the decline of physiological cognition, in the “compensatory psychology” Driven by alienation into a fragile psychological organism (O); eventually externalizes at the behavioral level into highly viscous media addiction, high-frequency unperceptual invisible loss of assets, and deep digital anxiety (R) after blocking rights protection. In order to solve this “digital hunting” dilemma, it is urgent to build a multi-dimensional collaborative social support system composed of government normalization supervision, platform algorithms for aging-friendly ethical design, community digital empowerment and family intergenerational emotional feedback, starting from “technology to goodness” and “humanistic care”, so as to alleviate the digital dilemma of the elderly. Build a digital inclusive society with humanistic temperature.