数字乡村建设背景下农业供应链数字化转型的现实困境与优化路径研究——基于杭州三区的实地调查

Research on the Practical Challenges and Optimization Pathways for the Digital Transformation of Agricultural Supply Chains in the Context of Digital Village Development—Based on Field Surveys Conducted across Three Districts of Hangzhou

摘要: 基于杭州市余杭区、钱塘区、萧山区的实地调研，综合运用问卷调查与深度访谈获取一手数据，系统梳理了农业供应链数字化转型在生产、加工、流通等环节的实践成效，分析了当前面临的突出问题。研究表明，数字化改革在提升生产效率、降低流通损耗、增强产品溢价等方面取得了阶段性成效，但仍面临技术工具与农业场景适配性不足、产业链各环节数据协同不畅、中小规模主体转型困难等现实困境。据此提出优化政策供给、推动技术下沉、打通数据壁垒、强化人才支撑等对策建议，以期为农业供应链数字化转型的深入推进提供浙江样本。

Abstract: Based on field research in Yuhang District, Qiantang District, and Xiaoshan District of Hangzhou, we gathered first-hand data through surveys and in-depth interviews. We systematically reviewed the practical results of digital transformation in the agricultural supply chain across production, processing, and distribution, and analyzed the main issues currently faced. The study shows that digital reform has made some progress in improving production efficiency, reducing distribution losses, and increasing product premiums, but there are still real challenges like insufficient adaptation of tech tools to agricultural scenarios, poor data coordination across the industry chain, and difficulties for small and medium-sized players in transforming. Based on this, recommendations were made to optimize policy support, promote technology penetration, break down data barriers, and strengthen talent backing, aiming to provide a Zhejiang sample for advancing digital transformation in the agricultural supply chain.