数智化背景下新商科专创融合“五融合”人才培养模式构建与实施路径

Integrating Professional Education with Innovation and Entrepreneurship Education in the Digital Intelligence Era: A “Five-Integration” Talent Development Model for New Business Education

摘要: 数智化转型重塑商业形态，并对新商科人才培养提出新要求。针对当前新商科专创融合人才培养中培养目标与产业需求衔接不足、课程协同不够、教学内容与方式滞后、评价体系支撑不足等问题，基于新商科建设与专创融合在育人目标、教育功能和育人生态上的内在一致性，构建以产业需求为导向，以培养“懂专业、会技术、能创新”人才为目标，以教学资源、课程体系、课程内容、教学方法和评价方式“五融合”为核心的人才培养模式。通过需求牵引、数智赋能、项目驱动和持续改进，促进专业教育、数智教育与创新创业教育深度融合，推动学生专业能力、数智能力与创新创业能力协同发展，为数智时代新商科复合型创新人才培养提供实践路径。

Abstract: Digital-intelligence-driven transformation is reshaping business models and practices, thereby imposing new requirements on talent development in New Business Education. To address existing challenges in integrating professional education with innovation and entrepreneurship education, including the insufficient alignment of talent development objectives with industry needs, inadequate curriculum coordination, outdated teaching content and methods, and insufficient support from evaluation systems, this study draws on the inherent consistency between New Business Education and the integration of professional education with innovation and entrepreneurship education in terms of educational objectives, functions, and ecosystems. Accordingly, an industry-demand-oriented talent development model is developed with the goal of cultivating graduates who “possess professional expertise, technological proficiency, and innovation capabilities”. At its core is a “Five-Integration” framework encompassing the integration of teaching resources, curriculum systems, course content, teaching methods, and evaluation approaches. Through demand-driven alignment, digital-intelligence empowerment, project-based learning, and continuous improvement, the proposed model facilitates the in-depth integration of professional education, digital intelligence education, and innovation and entrepreneurship education, while promoting the coordinated development of students’ professional competence, digital intelligence competence, and innovation and entrepreneurship competence. This study provides a practical pathway for cultivating interdisciplinary and innovative talent in New Business Education in the digital intelligence era.