沿海历史文化街区对外翻译文本的类型特征研究

A Study on Typological Features of Outbound Translation Texts for Coastal Historic and Cultural Blocks

摘要: 沿海历史文化街区对外翻译是区域文化对外传播、促进跨文化交流的重要载体。本文以翻译目的论为指引，以浙江台州为例，基于田野调查与量化分析，考察沿海中小城市历史文化街区对外翻译文本的类型特征。研究发现：1) 其类型大致可分为四大类，即文化识别类、文化信息类、功能指引类与商业招牌类，不同类型的文本依托目的差异化翻译策略实现其特定功能，且与区域文化形成功能适配性关联；2) 文化识别类文本主要传递沿海地理风貌、宗族聚落传统与地方革命精神，文化信息类主要阐释商贸历史、民俗文化与地方历史叙事，功能指引类则表征区域环境、社会文明水平与城市治理能力，而商业招牌类则传承传统商业伦理。本研究为沿海中小城市历史文化街区对外翻译的类型学考察与实践优化提供可参考的范式。

Abstract: The outbound translation of coastal historic and cultural blocks serves as a critical carrier for international communication of regional cultures and the promotion of cross-cultural exchanges. Under the guidance of the Skopos Theory, the study, with Taizhou in Zhejiang Province as its specific empirical case, explores the typological characteristics of the outbound translation texts of historic and cultural blocks in small and medium-sized coastal cities through field work and quantitative analysis. Results show that: 1) these texts can be roughly classified into four categories: cultural identification, cultural information, functional guidance, and commercial signs. Each category adopts purpose-tailored translation strategies to fulfill its specific functions, achieving functional adaptation to regional cultures; 2) cultural identification texts primarily convey coastal geographical features, traditions of clan settlements and the local revolutionary spirit; cultural information texts mainly interpret the history of trade, folk customs and local historical narrative; functional guidance texts showcase regional environment, the level of public civility and urban governance capacity; and commercial signs inherit traditional business ethics. The study provides a referable paradigm for the typological investigation and practice optimization of the outbound translation of historic and cultural blocks in small and medium-sized coastal cities.