媒介商品化与数字平台的性别秩序再生产——传播政治经济学的考察

Media Commodification and the Reproduction of Gender Order on Digital Platforms—An Examination from the Political Economy of Communication

摘要: 数字平台通过算法分类和商业接口组织可见性，使女性身体表征、家庭劳动与照护经验成为可计量、可分发的价值资源。本文以传播政治经济学为分析框架，考察媒介商品化如何吸纳并重组既有性别秩序。研究认为，算法通过对有效观看和参与的分类主动塑造可见性，既有性别秩序由此在主体调适、差异化观看和平台分发的循环中获得新的再生产形式。用户与创作者能够通过策略性实践调整表达和观看关系，但局部传播改善并不直接改变平台的价值标准，其持续效力仍取决于经验连接能否进入平台规则、劳动收益与照护责任的共同协商。

Abstract: Digital platforms organize visibility through algorithmic classification and commercial interfaces, turning representations of female bodies and experiences of domestic labor and care into measurable and distributable value resources. Drawing on the political economy of communication, this article examines how media commodification incorporates and reorganizes the existing gender order. Algorithms actively shape visibility by classifying what counts as effective viewing and participation. Gender order thus acquires new forms of reproduction through a cycle of self-adjustment, differentiated viewing, and platform distribution. Users and creators can modify expression and viewing relations through strategic practices, but local gains in visibility do not directly change platforms’ criteria of value. Lasting effects depend on whether shared experiences can develop into collective negotiation over platform rules, remuneration, and care responsibilities.