农文旅融合背景下潍坊市森林康养产业发展困境及提升对策

Development Dilemma and Promotion Countermeasures of Forest Health Industry in Weifang City under the Background of Integration of Agriculture, Culture and Tourism

摘要: 在农文旅融合的发展背景下，森林康养作为林业新业态，对推动乡村生态振兴、带动地方经济发展具有重要现实意义。本文以山东省潍坊市为研究案例，运用文献研究法与案例分析法，梳理当地森林资源禀赋与森林康养产业发展现状，剖析产业内部农、文、旅要素的融合模式，识别产业链存在的功能错位、利益联结薄弱等现实瓶颈。研究发现潍坊市森林康养产业存在产品同质化突出、产业链融合层次较浅、专业人才供给不足、基础设施配套不完善、区域品牌影响力有限等问题。为此，本文从差异化产品开发、完善利益联结机制、校地协同培育专业人才、完善基础设施、打造地域特色康养品牌等方面提出优化对策，以期为潍坊及山东省同类地区森林康养产业高质量发展提供参考。

Abstract: Against the backdrop of the integrated development of agriculture, culture and tourism, forest wellness, as a new form of forestry business, carries important practical significance for advancing rural ecological revitalization and boosting local economic growth. Taking Weifang City in Shandong Province as the research case, this paper adopts the methods of literature review and case study to sort out the local forest resource endowments and the development status of the forest wellness industry. It analyzes the integration mode of agricultural, cultural and tourism elements within the industry, and identifies practical bottlenecks in the industrial chain such as functional mismatch and weak benefit linkage. The study reveals that the forest wellness industry in Weifang is confronted with prominent product homogenization, low-level industrial chain integration, insufficient supply of professional talents, inadequate infrastructure and limited influence of regional brands. Accordingly, optimization countermeasures are proposed in terms of differentiated product development, improvement of benefit linkage mechanisms, university-local government collaboration for professional talent training, infrastructure upgrading and construction of regionally distinctive wellness brands. It is expected to provide references for the high-quality development of forest wellness industry in Weifang and similar regions across Shandong Province.