市场监管部门数字化监管优化路径研究——以上海市H区为例

Research on the Optimization Path of Digital Regulation by Market Regulation Departments—A Case Study of District H, Shanghai

摘要: 本文以上海市H区为对象，基于问卷与深度访谈，分析基层市场监管数字化转型困境。该区已部署29个平台，虽实现电子留痕与远程监督，但因重复建设、数据标准缺失、操作复杂，导致经营主体填报负担重、风险预警弱、配合意愿低。主因在于顶层设计不足、跨部门协同不畅、监管人员数字素养欠缺、财政激励与数据安全保障不到位。为解决此困境，制度层面推进市级统筹一体化平台，统一接口与入口；治理层面结合企业补贴、公众宣传与协会引导，推动平台与第三方机构、行业协会对接；公共服务层面以公共利益和公众需求为导向，通过回应主体诉求和促进多元参与提升治理效能。结论指出，智慧监管突破在于以平台融合为载体、数字赋能为支撑、多元共治为内核的整体重构。未来需拓展区域比较研究，并纳入算法伦理与数据公平性。

Abstract: Taking District H in Shanghai as a case study, this paper analyzes the dilemmas of digital transformation in grassroots market regulation based on questionnaires and in-depth interviews. Although the district has deployed 29 platforms that enable electronic trail retention and remote supervision, issues such as redundant construction, a lack of data standards, and operational complexity have led to heavy reporting burdens on business entities, weak risk early warning capabilities, and low willingness to cooperate. The main reasons lie in insufficient top-level design, poor cross-departmental collaboration, a lack of digital literacy among regulators, and inadequate financial incentives and data security safeguards. To address these dilemmas, the study proposes the following measures: institutionally, promoting a municipally coordinated integrated platform with unified interfaces and access points; in terms of governance, combining enterprise subsidies, public awareness campaigns, and industry association guidance to facilitate the docking of platforms with third-party institutions and industry associations; guided by public interests and public demands at the public-service level, governance effectiveness is enhanced by responding to stakeholders’ appeals and fostering multi-participation. The conclusion highlights that the breakthrough in smart regulation lies in the holistic reconstruction using platform integration as the carrier, digital empowerment as the support, and multi-stakeholder co-governance as the core. Future research should expand regional comparative studies and incorporate algorithmic ethics and data equity.