AI时代跨境电商语言服务者的角色重构与能力框架：从“语言转换者”到“跨文化沟通顾问”

The Role Reconstruction and Competency Framework of Cross-Border E-Commerce Language Service Providers in the AI Era: From “Language Converters” to “Intercultural Communication Consultants”

摘要: 人工智能进入跨境电商语言服务之后，机器翻译和生成式AI承担一部分标准化语言生产任务，语言服务者专业参与逐渐转向输出评价、文化适配和专业决策。本文以译者主体性、职业角色理论为基础，运用理论综合法、概念分析法来探究AI介入后主体性迁移以及职业功能重构。研究表明，AI促使语言服务者的语言生产向输出筛选、事实核对、文化风险识别及方案选择转变。因此，本文提出“跨文化沟通顾问”这个分析性的功能角色，并构建“技术执行–情境分析–专业决策”三层能力框架以及“正确–适切–有效”三个维度的评价体系，为理解AI时代下跨境电商语言服务的职业功能变化提供一定的理论基础。

Abstract: The integration of artificial intelligence into cross-border e-commerce language services has enabled machine translation and generative AI to assume a substantial portion of standardized language-production tasks. As a result, human language service practitioners are increasingly shifting their professional focus toward output evaluation, cultural adaptation, and professional decision-making. Drawing on theories of translator subjectivity and occupational roles, this study employs theoretical synthesis and conceptual analysis to examine the shift in subjectivity and the functional reconfiguration of language service practitioners following the integration of AI. The findings reveal that AI is shifting practitioners’ roles from direct language production toward tasks such as output screening, fact-checking, cultural-risk identification, and strategic solution selection. Accordingly, the study proposes “intercultural communication consultant” as an analytical role and develops a three-tier competence framework—“technical execution, contextual analysis, and professional decision-making”—alongside a three-dimensional evaluation framework of “correctness, appropriateness, and effectiveness”. This framework provides theoretical support for understanding the evolving occupational functions of language service practitioners in AI-driven cross-border e-commerce.