基于RMP的闽东滨海旅游发展路径研究

Research on the Development Path of Coastal Tourism in Eastern Fujian Based on RMP Theory

摘要: 闽东滨海旅游资源丰富，但资源开发与市场需求之间存在明显错位。本文以RMP理论为分析框架，通过实地调研对闽东滨海旅游的资源禀赋、客群结构及产品体系进行系统分析。研究发现：资源层面，自然景观类资源开发相对充分，文化体验与休闲渔业类资源转化率偏低；市场层面，摄影客群高度集中于东壁村，生态、家庭及文化客群的体验需求未能得到有效满足；产品层面，自然观光停留于浅层观光，休闲度假区域发展失衡，运动娱乐同质化严重，文化体验转化困难，专项活动体系松散。基于此，本文提出产品升级、空间优化、市场拓展与制度保障四条路径，以期为闽东滨海旅游高质量发展提供参考。

Abstract: Eastern Fujian (Mindong) is endowed with abundant coastal tourism resources; however, a significant mismatch exists between resource development and market demand. Adopting the RMP theory as the analytical framework, this study conducts a systematic investigation into the resource endowments, tourist market structure, and product system of coastal tourism in Eastern Fujian through field research. The findings indicate that: at the resource level, natural landscape resources are relatively well developed, whereas the conversion efficiency of cultural experience and leisure fishery resources remains low; at the market level, photography tourists are highly concentrated in Dongbi Village, while the experiential demands of ecological, family, and cultural tourist segments have yet to be effectively met; at the product level, natural sightseeing remains superficial, leisure and vacation development is regionally unbalanced, sports and entertainment offerings are highly homogenized, cultural experience transformation faces considerable difficulties, and the special events system is loosely organized. Accordingly, this paper proposes four strategic paths—product upgrading, spatial optimization, market expansion, and institutional guarantee—to inform the high-quality development of coastal tourism in Eastern Fujian.