数字智能媒介下人机交互的主体性困境及其纾解路径——基于马克思主义哲学的分析

The Subjectivity Dilemma in Human-Computer Interaction under Digital Intelligent Media and Its Resolution Pathways—An Analysis Based on Marxist Philosophy

摘要: 从屏幕内的数字形象走向虚实交融的智能媒介，虚拟偶像的载体形态持续更新，人机之间以算法为中介的准社会交往不断普及，在拓展大众审美体验、释放内容创作活力的同时，也滋生出情感盲目依附、消费逻辑裹挟主体、现实社交弱化等一系列主体性危机。本文立足于马克思主义哲学理论视域，结合具身智能时代虚拟偶像技术迭代、内容生产模式变革的现实语境，厘清虚拟偶像人机交互的社会实践属性，系统阐释虚拟偶像文化场域之中用户主体性异化的多重现实表征，从技术条件、资本运行逻辑、个体认知水平与制度规范四个维度剖析困境生成的内在机理。在此基础之上坚守“人作为实践主体”的根本立场，从主体素养培育、技术伦理制度规约、社会文化环境重塑三个维度探索主体性复归的现实纾解路径。

Abstract: From digital images on the screen to intelligent media that blends reality and virtuality, the carrier form of virtual idols continues to update, and quasi social communication mediated by algorithms between humans and machines continues to popularize. While expanding the public’s aesthetic experience and releasing the vitality of content creation, it also breeds a series of subjectivity crises such as emotional blind attachment, consumer logic binding the subject, and weakening of real social interaction. This article is based on the theoretical perspective of Marxist philosophy, combined with the realistic context of the iteration of virtual idol technology and the transformation of content production mode in the era of embodied intelligence. It clarifies the social practice attributes of virtual idol human-computer interaction, systematically explains the multiple reality manifestations of user subjectivity alienation in the virtual idol cultural field, and analyzes the internal mechanism of dilemma generation from four dimensions: technical conditions, capital operation logic, individual cognitive level, and institutional norms. On this basis, we adhere to the fundamental position of “human as the subject of practice” and explore the realistic relief path for the return of subjectivity from three dimensions: cultivating subject literacy, regulating technological ethical systems, and reshaping social and cultural environments.