跨文化传播视角下贵州苗族刺绣英译策略研究

English Translation Strategies of Guizhou Miao Embroidery from the Perspective of Cross-Cultural Communication

摘要: 立足跨文化传播背景，非物质文化遗产作为民族文化的重要载体，已成为国际文化交流与传播的重要组成部分。本文以贵州苗绣文化负载项为研究对象，结合文献分析法与案例分析法，在跨文化传播视角下引入多模态翻译理论，分析苗绣文化英译过程中面临的语言、视觉及文化信息传递难点，在此基础上探讨多模态翻译的原则与具体策略。研究表明，贵州苗绣文化负载项的英译不仅涉及语言层面的意义转换，还涉及图纹意象、色彩信息、工艺特征及文化内涵等多重信息的协同传递。因此，译者在翻译时应根据不同文化负载项的文化距离选择适切的翻译方式，并借助多模态资源弥合文化信息传递上的缺口，提升苗绣英译的跨文化传播效果。本文研究可为苗绣英译以及西南少数民族地区同类非物质文化遗产的英译和跨文化传播提供借鉴思路。

Abstract: Within the context of cross-cultural communication, intangible cultural heritage—as an important vehicle for national culture—has become a vital component of international cultural exchange and dissemination. This study takes the Miao embroidery cultural load item from Guizhou Province as its research subject, employing both documentary analysis and case study methods, and integrates multimodal translation theory from a cross-cultural communication perspective to analyze the linguistic, visual, and cultural information transmission challenges encountered in the English translation of Miao embroidery culture. On this basis, the study explores the principles and specific strategies for multimodal translation. The findings indicate that the English translation of the Miao embroidery cultural load item involves not only the conversion of meaning at the linguistic level but also the coordinated transmission of multiple types of information—such as pattern imagery, color symbolism, craft characteristics, and cultural connotations. Therefore, translators should select appropriate translation approaches based on the cultural distance of each cultural load item and leverage multimodal resources to bridge gaps in cultural information transmission, thereby enhancing the cross-cultural communication effectiveness of the English translation of Miao embroidery. This research can serve as a valuable reference for the English translation of Miao embroidery, as well as for the English translation and cross-cultural communication of similar intangible cultural heritage items in the southwestern ethnic minority regions.