基于CiteSpace的我国农产品跨境电商发展的研究现状与趋势展望

Research Status and Trend Prospects of Cross-Border E-Commerce for Agricultural Products in China Based on CiteSpace

摘要: 目的：为系统梳理我国农产品跨境电商领域的研究脉络和前沿动态。方法：采用文献计量学方法，借助CiteSpace软件对2014~2025年间中国知网(CNKI)收录的620篇相关文献进行可视化分析。结果：通过构建作者、机构及关键词等多维度知识图谱，发现该领域的发文量呈现出“探索–增长–稳定”三阶段的上升趋势。同时，作者与机构合作网络密度低，研究力量分散。关键词分析显示，研究热点从早期关注的电商基础和物流逐渐转向政策协同(如“精准扶贫”)，并聚焦于近期的“乡村振兴”、“数字经济”和“人才培养”等前沿议题。结论：当前研究已经形成了多主题关联的网络，但在跨学科和跨区域的协作方面仍显不足。因此，未来应加强“产学研用”的融合，深化对区域差异及风险防控的研究，以推动该领域向系统化和实践化的方向发展。

Abstract: Objective: To systematically review the research trajectory and cutting-edge developments in China’s cross-border e-commerce for agricultural products. Methods: This study employed bibliometric analysis using CiteSpace software to visualize 620 relevant papers indexed in the China National Knowledge Infrastructure (CNKI) from 2014 to 2025. Results: By constructing multidimensional knowledge maps based on authors, institutions, and keywords, we observed a three-stage upward trend in publication volume: exploration, growth, and stabilization. Simultaneously, collaboration networks among authors and institutions exhibit low density, indicating dispersed research capabilities. Keyword analysis reveals that research hotspots have shifted from early focuses on e-commerce fundamentals and logistics to policy coordination (e.g., “targeted poverty alleviation”), and have recently concentrated on cutting-edge topics such as “rural revitalization”, “digital economy”, and “talent cultivation”. Conclusion: Current research has formed a multi-thematic interconnected network, yet interdisciplinary and cross-regional collaboration remains insufficient. Therefore, future efforts should strengthen the integration of industry, academia, research, and application, deepen studies on regional disparities and risk prevention and control, and advance the field toward systematization and practical implementation.