积极老龄化视域下微短剧与老年人的情感参与研究

Research on the Emotional Participation of the Elderly in Micro-Dramas from the Perspective of Active Ageing

摘要: 在人口老龄化加速与数字媒介深度渗透的背景下，微短剧已成为老年人情感参与的重要文化实践。本研究基于积极老龄化视角与使用与满足理论，系统分析老年人观看微短剧的情感参与机制、内在逻辑与潜在风险。研究发现，老年人的微短剧使用动机经历从被动接触向内在自主的位移，其情感满足体现为情感代偿、社交确认与身份认同三重维度。然而，当前的银发微短剧市场仍存在以商业逻辑为导向的风险，同质化叙事与刻板角色塑造强化了年龄偏见，平台以的算法机制则制造虚假满足，削弱了老年人的自主性。为此，本文提出应从平台、社区及代际等多方面构建保护性支持体系，同时以积极老龄化的三重维度为参照，使微短剧成为真正服务于老年人身心健康的数字文化产品。通过本研究，期望为积极老龄化理念在数字文化领域的落实提供理论参照与实践路径。

Abstract: Against the backdrop of accelerating population ageing and the deep penetration of digital media, micro-dramas have become an important cultural practice for the emotional participation of the elderly. Based on the perspective of active ageing and the uses and gratifications theory, this study systematically analyses the mechanisms, internal logic, and potential risks of emotional participation among older adults when watching micro-dramas. The study finds that older adults’ motivation for using micro-dramas shifts from passive exposure to intrinsic autonomy, and their emotional gratifications manifest in three dimensions: emotional compensation, social validation, and identity construction. However, the current market of micro-dramas for the silver-haired population still harbours risks driven by commercial logic: homogenised narratives and stereotypical characterisations reinforce age-related biases, while platform algorithms create false gratifications and weaken older adults’ autonomy. To address these issues, this paper proposes the construction of a protective support system involving platforms, communities, and intergenerational efforts, guided by the three pillars of active ageing, so that micro-dramas can become digital cultural products that genuinely benefit the physical and mental health of the elderly. Through this research, we aim to provide theoretical reference and practical pathways for implementing the concept of active ageing in the field of digital culture.