农文旅融合视域下乡村振兴的实践路径探索——以凤阳邑村为例

Exploring Practical Pathways for Rural Revitalization from the Perspective of Integrating Agriculture, Culture, and Tourism—A Case Study of Village Fengyangyi

摘要: 农文旅融合发展是推动乡村振兴战略实施的重要路径。本文以云南省凤阳邑村为案例，对该村的发展基础、资源禀赋与农文旅融合现状进行系统分析，揭示其在文化叙事断裂、村民主体性弱化、商业同质化等方面的现实困境，并在此基础上构建了包含产业业态创新、文化空间转译、基层治理机制完善在内的多重实践路径。研究表明，推动乡村振兴发展，应立足地方文化资源和乡村社会结构，促进农业、文化与旅游深度融合，强化在地文化叙事建构，完善村民参与和利益共享机制，健全多元主体协同治理体系，实现文化保护、产业发展、社区参与与乡村治理的协同推进。

Abstract: The integrated development of agriculture, culture, and tourism serves as a crucial pathway for advancing the rural revitalization strategy. Taking Village Fengyangyi, Yunnan Province, as a case study, this paper systematically analyzes the village’s development foundation, resource endowments, and current state of integration. It identifies practical challenges—such as fragmented cultural narratives, diminished villager agency, and commercial homogenization—and proposes a multi-faceted practical framework that encompasses industrial innovation, the translation of cultural spaces, and the refinement of grassroots governance mechanisms. The study concludes that promoting rural revitalization requires leveraging local cultural resources and rural social structures to foster the deep integration of agriculture, culture, and tourism. It emphasizes the need to strengthen the construction of local cultural narratives, improve mechanisms for villager participation and benefit-sharing, and establish a collaborative governance system involving diverse stakeholders, thereby achieving the synergistic advancement of cultural preservation, industrial development, community engagement, and rural governance.