社交媒体视域下地方高校思政与网络素养育人路径研究

Research on the Educational Path of Ideological and Political Education and Network Literacy in Local Universities from the Perspective of Social Media

摘要: 随着社交媒体全面渗透大学生的日常生活，地方高校网络素养教育与思想政治教育融合育人面临师资不足、平台割裂和机制不健全等现实问题。文章根据相关政策和文献研究，分析社交媒体赋能两类教育融合的内在逻辑，梳理地方高校融合育人的现实困境，构建平台赋能、课程融合、主体协同、长效保障“四维一体”融合育人模式，并提出实施路径。研究认为，社交媒体能够有效促进网络素养教育与思想政治教育协同发展，为地方高校开展网络育人提供参考。

Abstract: With the comprehensive penetration of social media into college students’ daily life, the integrated education of network literacy education and ideological and political education in local universities faces practical dilemmas such as insufficient teachers, fragmented education platforms and imperfect operational mechanisms. Based on relevant national policies and literature research, this paper explores the internal logic of social media enabling the integration of the two educational categories, systematically sorts out the practical predicaments of integrated education in local universities, and constructs a four-dimensional integrated education model covering platform empowerment, curriculum integration, multi-subject collaboration and long-term guarantee, while proposing corresponding implementation paths. The findings suggest that social media can support the coordinated development of network literacy education and ideological and political education, and provide practical references for the optimization of online education work in local universities.