旅游分享对旅游后幸福感的影响

The Influence of Travel Sharing on Post-Travel Well-Being

摘要: 随着社交媒体的普及与互联网技术的发展，旅游分享已成为旅游体验的重要延伸，其与旅游后幸福感的关联机制亟待深入探究。参考相关研究成果，本文引入分享反馈、社交媒体强度、旅游记忆美化等关键变量，构建旅游分享影响幸福感的作用模型，通过线上线下相结合的方式收集450份有效问卷，运用信效度检验、结构方程模型等方法开展实证分析。研究结果表明，旅游分享对幸福感具有显著正向影响，旅游记忆美化在二者之间发挥中介作用，分享反馈与社交媒体强度对二者关系起调节作用。该研究不仅拓展了旅游社交媒体的研究维度，也为提升游客旅游后幸福感提供了理论依据与实践指导，助力推动旅游业高质量发展。

Abstract: With the popularization of social media and the development of Internet technology, travel sharing has become an important extension of tourism experience. The mechanism underlying its relationship with post-travel well-being requires further in-depth exploration. Drawing on relevant research findings, this paper introduces key variables including sharing feedback, social media intensity and travel memory beautification, and constructs a model describing how travel sharing affects post-travel well-being. A total of 450 valid questionnaires are collected through a combination of online and offline surveys. Empirical analysis is conducted using reliability-validity tests and structural equation modeling. The results show that travel sharing exerts a significant positive effect on post-travel well-being. Travel memory beautification plays a mediating role in this relationship, while sharing feedback and social media intensity moderate the association between travel sharing and post-travel well-being. This study not only expands the research scope of tourism-related social media, but also provides a theoretical basis and practical guidance for improving tourists’ post-travel well-being, so as to facilitate the high-quality development of the tourism industry.