社会网络对高校大学生创业意向的影响研究

The Impact of Social Networks on Entrepreneurial Intentions among University Students

摘要: 大学生创业作为促进高质量充分就业的重要途径，一直是具备现实意义的研究重点。本文聚焦于社会网络对高校大学生创业意向的影响，以及创业机会识别在其中的中介作用。研究采用问卷调查法，收集云南省两所高校大学生的数据，通过信效度检验、描述性统计分析以及中介效应检验对社会网络、创业意向以及创业机会识别的理论逻辑进行论证。研究结果显示：高校大学生的社会网络对其创业意向具有显著正向影响，社会网络对创业机会识别能力同样具有显著正向影响，且创业机会识别在社会网络与创业意向之间起到部分中介作用。基于研究结论，本文提出建议：高校应将社会网络能力的培养纳入创业教育体系，通过组织创业活动、建立校企合作平台、鼓励社会实践等方式，帮助学生建立和扩展社会网络，以提升大学生的创业意向和创业机会识别能力，推动高校大学生创业活动，实现创业活动规模与质量的双重提升。

Abstract: College students’ entrepreneurship, as an important way to promote high-quality full employment, has always been a research focus with practical significance. This paper focuses on the influence of social network on college students’ entrepreneurial intention and the mediating role of entrepreneurial opportunity identification. The study adopts the questionnaire survey method to collect data from college students in two colleges in Yunnan Province, and demonstrates the theoretical logic of social network, entrepreneurial intention and entrepreneurial opportunity identification through the reliability and validity tests, descriptive statistical analysis and mediation effect test. The results of the study show that the social network of college students has a significant positive effect on their entrepreneurial intention, the social network also has a significant positive effect on entrepreneurial opportunity recognition, and entrepreneurial opportunity recognition plays a partly mediating role between the social network and entrepreneurial intention. Based on the conclusion of the study, this paper puts forward the suggestion that colleges and universities should incorporate the cultivation of social network ability into the entrepreneurship education system, and help students establish and expand their social networks by organizing entrepreneurial activities, establishing school-enterprise cooperation platforms, and encouraging social practice, in order to enhance the entrepreneurial intention and entrepreneurial opportunity recognition ability of college students, promote entrepreneurial activities of college students, and achieve the double enhancement of entrepreneurial activities in terms of scale and quality.