网络语境下Z世代青年行为特征、思想认知与引导路径研究

Research on the Behavioral Characteristics, Ideological Cognition and Guidance Paths of Generation Z Youth in the Internet Context

摘要: Z世代作为数字原生群体深度嵌入网络生态网络空间已成为其生活、社交与精神消费的核心场域，并形成“电子榨菜”、圈层化社交、身份表演式表达等典型行为，也伴生精神依赖、认知浅层化、价值偏差与伦理失序等问题。从网络思政与网络空间治理出发，分析其行为样态与认知逻辑构建契合Z世代特点与网络传播规律的系统化引导路径是落实立德树人、净化网络生态、培育青年正确价值观的重要课题。

Abstract: As digital natives, Gen Z is deeply embedded in the online ecosystem, which has become the core sphere of their life, social interaction, and spiritual consumption. They exhibit typical behaviors such as “electronic pickles”, circle-based socializing, and identity-performance expression, alongside issues including spiritual dependence, cognitive shallowing, value deviation, and ethical disorder. From the perspectives of online ideological education and cyberspace governance, analyzing their behavioral patterns and cognitive logic to build systematic guidance paths suited to Gen Z’s traits and online communication laws is a vital task for fulfilling moral education, purifying the online ecosystem, and cultivating correct values among youth.