抖音短视频赋能大学生思想政治教育的现实困境及对策研究

Empowering College Students’ Ideological‑Political Education via Douyin Short‑Videos: Study on Practical Dilemmas and Countermeasures

摘要: 抖音短视频依托多元素材、开放交互空间与新颖传播模式，拓展大学生思想政治教育内容，提升教育互动性与趣味性。但平台负能量内容泛滥、高校抖音账号运营设计不足、大学生认知存在偏差等问题构成现实育人困境，其根源在于监管不够深入、高校网络阵地建设薄弱、学生网络素养有待提升。为提升抖音短视频的思政赋能成效，应当健全平台专项法律与机制，夯实高校抖音思政新阵地，引导学生合理使用抖音短视频平台。

Abstract: Relying on diverse multimedia materials, open interactive spaces and innovative communication modes, short‑video platform Douyin expands the content of ideological and political education for college students and improves its interactivity and appeal. Nevertheless, practical educational dilemmas arise from the proliferation of negative content on the platform, inadequate operational design of university Douyin accounts, and cognitive biases among college students. Such problems stem from insufficient supervision, weak construction of universities’ online positions, and students’ unsatisfactory online literacy. To enhance the ideological‑political empowering effect of Douyin short-videos, it is necessary to improve special‑purpose laws and mechanisms for the platform, consolidate the new ideological‑political positions of universities on Douyin, and guide students to use the platform rationally.