跨境电商赋能下新能源汽车出口韧性提升机制研究

Research on the Improvement Mechanism of New Energy Vehicle Export Resilience Empowered by Cross-Border E-Commerce

摘要: 在全球经贸格局深度调整、外部贸易风险频发的现实背景下，出口韧性成为衡量中国新能源汽车产业国际竞争力与可持续发展能力的核心指标。跨境电商作为数字经济时代国际贸易的新型业态，凭借数字化渠道、全链路服务、数据化运营等核心优势，为新能源汽车出口突破传统贸易瓶颈、抵御外部风险、实现稳定增长提供了全新路径。文章以跨境电商赋能为核心研究视角，立足国际贸易韧性理论与数字贸易理论，系统剖析跨境电商赋能新能源汽车出口韧性的内在逻辑与作用路径，重点从电商平台运营、数字化渠道搭建、跨境供应链协同、数据驱动决策、合规化风控等电商核心维度，阐释其对出口稳定性、恢复力、转型力的提升机制。结合当前新能源汽车跨境电商出口的发展现状，梳理产业发展面临的现实困境，最终提出针对性优化策略。研究结论既能丰富数字贸易与制造业出口的交叉理论研究，也能为新能源汽车企业依托跨境电商实现高质量出海、提升出口风险抵御能力提供实践指引，助力中国新能源汽车产业在全球市场实现稳健发展。

Abstract: Against profound global economic and trade shifts and frequent external trade risks, export resilience serves as a core indicator of the international competitiveness and sustainable development capacity of China’s new energy vehicle industry. As a new form of international trade in the digital economy era, cross-border e-commerce provides a new path for new energy vehicle exports to overcome traditional trade bottlenecks, withstand external risks, and maintain steady growth via digital channels, full-chain services, and data-based operations. Based on international trade resilience and digital trade theories, this paper takes cross-border e-commerce empowerment as its core research perspective and systematically examines the internal logic and functioning paths of cross-border e-commerce empowering new energy vehicle export resilience. It focuses on explaining the promotion mechanism for export stability, recovery, and transformation capacity from aspects including platform operation, digital channel construction, cross-border supply chain collaboration, data-driven decision-making, and compliance risk control. The paper, in light of the current state of new energy vehicle exports through cross-border e-commerce, also summarizes the practical difficulties facing the industry’s development and finally puts forward targeted optimization strategies. The findings can not only enrich the interdisciplinary theoretical research on digital trade and manufacturing exports, but also provide practical guidance for new energy vehicle enterprises to rely on cross-border e-commerce to achieve high-quality going global and enhance their ability to withstand export risks, thereby helping China's new energy vehicle industry achieve steady development in the global market.